February 16, 2010
Original Comedy Clips Used to Convey Powerful Messages about Risky Behaviors to Target Audience of 18-25 Year Old Soldiers
Rooftop Media, Inc. (www.RooftopMedia.net), the leading interactive media producer of comedy content and comedic branded entertainment, as been contracted by the U.S. Army Combat Readiness/Safety Center to provide content for a series of new safety training videos that address risky behavior, it was announced today by Will C. Rogers, founder and CEO of Rooftop Media.
Rooftop Media has provided the U.S. Army with 65 original comedic clips that address some of the serious issues faced by soldiers such as drinking, drinking and driving, STDs, speeding, nutrition, suicide, seatbelts, and more.
"Our team is creating a safety presentation which targets 18-25 year old soldiers. We are using Rooftop Media's comedic bits to help reach this specific audience and allow us to underscore the dangers of risky behaviors such as drunk driving and speeding, that cause us to lose soldiers each year in off-duty accidents," said N. Joan Blackwell, Research Psychologist, Human Factors Task Force, US Army Combat Readiness/Safety Center.
As Rooftop Media works with more than 4300 professional comedians, recording live comedy performances 365 nights a year from its network of comedy clubs throughout North America, Europe and Australia, they maintain a growing video library of tens of thousands of hours of original comedy content that can be easily segmented to target even the most specific of audiences and needs.
"We are thrilled to be working with the U.S Army on such an important project that confirms the adage that there is truth in humor," said Rogers. "This program really illustrates the effectiveness of Rooftop Media’s comedy to deliver powerful messages to highly targeted audiences, and we are honored to be selected as the content provider for videos that will, literally, save lives."
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